What Exactly Is Social Listening?

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What Exactly Is Social Listening?

Social media is quickly becoming a one-stop shop for small businesses. You can market new products online, sell through Instagram, use it for customer service and even listen to customers’ opinions.

With social media listening, you can reach the right people at the right time with the right content.

People often confuse social media monitoring with social listening, and vice versa. While they are similar, they aren’t the same. Taylor Kincaid, social media director at Online Optimism, says social media monitoring is responding to comments and questions on your social media profiles.

Think of social media monitoring as something you do daily, i.e., monitoring notifications to answer comments and questions. Social media listening, however, is a macro view of what people are saying online.

“Social media listening and social media monitoring offers brands two distinct use cases,” said Rachael Samuels, social media manager at Sprout Social. “We often say, ‘Monitoring sees the trees; listening views the forest.'”


Social listening provides a broader view of industry trends and customer sentiment that may have a direct or indirect impact on a brand, said Samuels.

“It captures trends and brand opportunities that may have otherwise been overlooked … and, therefore, gets left out of the greater brand strategy,” she said.

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Imaeruaka Joseph .N

Imaeruaka Joseph .N

I believe in sharing wisdom with others. Utilizing life to its maximum and blogging is a call for me . Who is Imaeruaka Joseph? Imaeruaka Joseph also known as Inbuilt-Wisdom JIN, is an indigen of Amesi town, in Aguata local government area, Anambra state. Skills? 1. Copy writer (specialty; sales copy) Currently works with Sky blazer ventures, Niger standard industry ltd, Azodo fish farm. 2. Content creator (short stories, articles, memes and poems) Currently works with Andora Novella, Tis foundation and Medium. 3. Author at Amazon (kindle direct publish) Imaeruaka Joseph up to date has six books published on Amazon. -Marriage forum -Wisdom from its inbuilt -The Compile -Did i have sex? - a memoir -Maintenance of some basic electrical components -The poem stream. Reach out to me via email, [email protected]
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