Your personal branding matters and having a strong personal brand will have a positive effect in generating more business leads, network, getting the right partnerships and attracting great talents and resources for your business.
It’s that secret ingredient that can make your business stand out from other businesses. think about how celebrities you know who have strong personal brand have been able to build strong businesses. Richard Branson, Mark Cuban, Gary Vaynerchuk and the list goes on. They all have a very clear story and a consistent brand. It takes a lot of work to build a personal brand so if you’re ready to go in, here are practical ways to build a strong personal brand.
Build Followership On Social Media
To build a good personal brand, it’s not enough to attract new followers. You’ve also got to retain them, keep them engaged and more interested in you.
The greatest way to do this is by giving rewards, giveaways, prizes to your followers special promotions and always make sure to respond to their comments and their questions. What matters is that you’re starting your own work; your craft and providing value to people in your domain. Everything every other thing stems out from there.
Find the platform that suits your interests and start creating the best possible content you can.
Speak at Events and Conferences
Speaking engagements are good ways to build authority trust and successful speaking engagements can open opportunities to another one and generate lots of leads or get people interested in your business.
Speaking at conferences, seminars, events with a similar audience to that of your industry is a good way to spread the word about your personal brand or your company. It also helps you build your business network by connecting with other business leaders and potential customers.
Share your Knowledge Freely
It’s not enough to learn new things and keep them all to yourself you’ve also got to share with others in your network. You can do that by sharing videos, tweeting, Facebook and writing short educative post on Whatsapp and other social media. If you want to take your personal branding seriously you can create a personal website or blog as a platform for sharing your contents.
Collaborate with other Strong Brands
Your personal brand is strengthen or weaken by your connection with other brands. You’ve got to network with other leaders within your niche as this will open so many opportunities to you and help grow the number of your following. Find other people who create great content and collaborate with them.
Today branding is becoming just as important on a personal level. Build a brand you’re proud of identifying who you’re trying to reach, fine-tune your message, and translate it all into a brand you can be proud of.