How To Write An Impressive Business Proposal

Unlike any other form of writing, a business proposal requires specific skills of convincing one, as a result of its organised structure.

Featured, business proposal, Business career

One funny thing about writing, is that you can’t run away from it, as you’d be called upon at various moments in life in putting stuffs together, ranging from articles, CV’s, speech, reports and of course when the business world is concern – business proposal.

Millitime being a platform that cares about you, providing necessary information for success, making life a whole lot better, has through this article given a run down of how a business proposal should look like and be written. If you don’t mind, i urge you to read along patiently.

Purpose Of A Business Proposal

Of course, you’d need drafting a business proposal when you offer various products or services to another business. You can also draft one, in response to a request for proposal (RFP), which businesses or government agencies send out when they have a particular problem they need help with.

Business proposals should indeed identify the problem, propose a solution and explain why you are the best person needed in solving that problem. Note that a business proposal is never a business plan.

I guess you did thought both as same.

The Basis For A Business Proposal

Before you embark on the journey of writing a business proposal, there’re some basic things you need to know. They include;

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1. Reading through the request for proposal carefully, assimilating its hooks and corners. Be sure you can meet the client’s requirements as spelled out in the request for poposal.

Note: Reach out to a business you think could use your service rather than submitting a business proposal in response to an RFP.

2. Just as you step into your clients shoes trying to see problems from their perspective, endeavor to ask necessary questions if the need be. Ascertain whether prior attempts were made to address such a problem and if positive, know why it did fail.

You should also try to get an idea of various criteria your client uses in evaluating a business proposal. If such an organisation got a policy guiding business proposal, be sure to roll by them.

Format Of A Business Proposal

Size and Style

Here, your major aim should be how to create a business proposal which is readable to all. This means the font should bear a size and style which readers are comfortable with.
On a general note, you can use Times NewRoman with 12 point font size.

Featured, business proposal, Business career

Title Page

Having a title page helps gives a perfect cover to your business proposal. Such a title page should contain the following;

  • Your name
  • Company’s name
  • The name of the person to whom it is to be submitted
  • The date of submission.
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It should be simple and flexible.

The Introduction

Just as a business proposal identifies a problem, proposing a workable solution, you should begin in a clear and simple language by identifying such problem and why it’s one to your client.

The Body

The body of your proposal should comprise of the following;

  • Provide context if necessary – That’s if any previous solutions have been attempted and failed, whether someone asked you to write the proposal, how you became involved in the project or aware of the problem.
  • Offering road map for the proposal – For a long proposal, you should give an over view of what follows the introduction. Probably summarized in parts.
  • Propose a detailed solution: Here, you must tell the reader how you intend solving the problem, as every detail is required.
  • Tipping your solutions – You should carefully explain the benefit of your solution, as they’re different ways in solving a problem. Justifying your expected benefit with evidence, puts more ice to the cake.
  • Laying your task schedule: Here, you need to explain the timeline for completing tasks. Always explain your timeline as estimate noting it to be contingent on other factors.
  • Adding your budget – In a way, the budget is the most important part of a business proposal. Make sure to mention that the numbers are only estimates. Include the start-up cost, labor cost, supply cost, progressed monthly charges and maintenance cost, as they form part of the budget.
  • Contract terms – Endeavor to include a description of key contract terms for the readers to understand the agreement they’re entering.
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The Conclusion

You should restate the benefits of your proposal as you might also want to include a deadline for the prospective client to respond and hire you.

Nevertheless, do not forget to encourage the client to contact you with questions and to visit your website or other available source if they would love to get more information about your business.


Here, you should include a list of sources, which allows the client to easily find what you are referring.

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About the Author

Imaeruaka Joseph .N

Imaeruaka Joseph .N

I believe in sharing wisdom with others. Utilizing life to its maximum and blogging is a call for me .

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