Do you have a blog or you and you want to start a career in blogging? If yes here are some guide to turning your small Blog into a big business.
For Blog Newbies, see Introduction to Blogging – What You Need to Know
What Does It Take to Turn a Blog into a Business?
Growing your blog into a profitable business is not an easy procedure and is not a get-rich-quick system. To make your blogging work you have to put in a lot of hard work. This is where your passion and your love for blogging comes in. If you start up a blog solely for the purpose of making money, you will get frustrated even before the start money starts rolling in. 👌
Various Ways of Monetizing a Blog
Here are a few ways of monetizing your blog;
1. Sell Adverts and Apply for Google Adsense
The first thing that you can do is selling advertisements. However this is not recommended for bloggers who don’t have much traffic coming to their blog. If you don’t have a steady stream of visitors and you don’t have a reasonable amount of traffic each month then you should probably wait before you go into advertising and getting paid to your blog because most companies will want to know the number of a total traffic you have in a month in giving you an affiliate business with them.
If you don’t have much traffic yet, even before applying for Google adsense, you should add more content to your blog.
With Google adsense ads, you will get paid per click or per one thousand impression on your ad. Therefore, you are not just getting when someone clicks on your ad, you are also getting paid for every thousand impressions (impression refers to whenever your ad loads up for someone to see).
Alternatively, instead of making use of AdSense,(Which it is difficult to have an approved account in some countries) you can apply for an ad network. Depending on your traffic and the statistics you show them, they will decide if they want you in their network or not. There are some that are higher end than others and as such, their remuneration vary.
2. E-book sales
Once you have built an audience, you have to become known for something in particular. You can be known for financial and money management, blogging tips, lifestyle advice, health tips et al. You can create an eBook from any of these areas and put it up for sale on your blog. You should keep this intertwined with your blog. For example, if you blog about interior decorations, you can put together an eBook on tips for decorating. Try to keep it tailored to your audience and build it around something that they will find useful.
Affiliate marketing is a type of business where someone sells a product or service that is not created by them so as to earn a commission as a reward. The use of affiliate links is better if the product is related to your blog.
For example, if you own a tech blog and you go ahead to post a post an affiliate link for cosmetics. A tech blog is not based on cosmetics, you have no use for them and your readers will not understand why you are advertising them. So just keep in mind to apply for affiliate links that is related to your blog.
In making your blog grow into a big business you should write great content consistently. Consistently creating high quality content is a sure method of getting readers to discover your blog and keep them coming back regularly. Secondly Promote your content. Writing wonderful content is only half the job especially if you are just starting up as a blogger. Your wonderfully written articles will not just go viral by themselves. Put them up on Social media, use email marketing, SEO, and outreach. Finally, be persistent. blogging is not a get rich quick scheme. It takes time, dedication and a persistence to be able to turn a blog into a business. Be persistent, increase your knowledge on blogging, try out new things to see what works and what is not worthwhile, optimize your blog etc. and you will surely succeed.