Women that wear a size 10 and up have far fewer shopping options than those below a size 8, and it sucks. It’s hard to browse through all the top cloth retail sites, all the while consciously avoiding eye contact with half the pieces out of fear that you’ll fall madly in love, then be heartbroken when the drop-down menu doesn’t reveal your size.
Sure, the clothing market for curvy women is finally growing and diversifying, but it’s not yet up to snuff. although some companies like Coverstory and Nike are doing their best to even the playing fields, there’s still a lot of work to be done.
That said, women do have their clothing sanctuaries for trendy plus-size clothing, including fast-fashion spot ASOS, one of the first mass retailers to enter the curve market. Though the site specializes in trend-savvy fashions, its substantial Curve section is anything but one-note. Some pieces are modern and minimalist, others boho and ruffled, others sporty and 90s-leaning. Plus, to augment its sprawling in-house line, the brand seeks out and stocks other like-minded brands producing cool plus-size clothes.
All this to say, hooray for brands that acknowledge and celebrate bigger women’s existence. Particularly ASOS Curve. And because it’s peak shopping season and no woman should feel left out or less than because of her shape.
So feel free to check out some of the pieces in the gallery below